ES Collection opened its first store in Holland on February 19 with an eye catching party. The underwear models on display in the shop’s window came to life and were not displays but real life models that showed to an amazed crowd in the street the entire collection. We’re not sure what amazed the crowd more: the models or the underwear. And you can see for yourself: Menne Vellinga interviewed the models, and although in Dutch, the body language is international.
Update: ES Collection has closed down it’s store.