Droog is a Dutch design group, known for it’s quirky, innovative, off-the-wall design of about …. anything. They had their own shop in a charming little street in one of the oldest parts of the city. Now they have branched out and transformed into an all in one design centre with fashion, beauty products, food and one bedroom. You can live the Droog life 24 hours a day!
At the historical centre of Amsterdam, you will find a hospitality experience like no other. Hôtel Droog is a place where you can come for a drink, a bite to eat, exclusive shopping, exhibitions, beauty advice, a stroll in the garden, a lecture series, or even a bed for the night. Featuring the Droog Store, Gallery, Dining Room, Fairy Tale Garden, Beauty at Cosmania, Fashion at Kabinet, Products at Weltevree, and the one and only Bedroom, Hôtel Droog is conspicuously housed in 700 square metres in a 17th century building, promising to be a new cultural home in the heart of Amsterdam.
“The concept of a hotel has been reversed. Whereas a hotel is usually mostly about sleeping, here we have enlarged and emphasized all the aspects that many hotels also offer and made them central to the hotel experience—and it even has a room to sleep in,” says Renny Ramakers, co-founder and director of Droog. “Hôtel Droog brings all of our activities under one roof—from curation to product design, exhibitions and lectures—and invites people to plug in as they choose.”